Partly because of its wind and weather patterns, tourism in Boracay is at its peak during the Amihan season. During Amihan, the prevailing wind blows from the east. Boracay's main tourism area, White Beach, is on the western side of the island and is sheltered from the wind. During the Amihan season, the water off White Beach is often glassy-smooth.
On the eastern side of the island, hills on the northern and southern ends of the island channel the Amihan season wind from the east onshore, onto Bulabog Beach in the central part of the island's eastern side. This makes the reef-protected waters off that beach ideal for windsurfing and kiteboarding / kitesurfing.
A number of accommodation types are scattered all over the island, ranging from luxurious hotel types to budget, spartan rooms. Along White Beach, location is often specified in relation to three boat stations. Station 2 is roughly in the center of the beach, with Stations 1 and 3 respectively to the north and south. The whitest and finest texture sand is found in the Station 1 area at the northern end of the beach.
The Station 3 area is where most of the cheaper lodgings are located, while Station 2 is meant for those who want to be within closer proximity of the bars. Station 1 is where you can find higher-end and mid-tier accommodations. While previously targeted toward the more upscale vacationers, as of 2010[update] there are more mid-tier options in this frequently photographed section of the island.
Most Boracay hotels and resorts have seasonal price levels, with high season prices generally coinciding with Amihan Season dates. Some have peak period pricing during periods of heavy tourism (usually including Christmas / New Year, Easter / Holy Week, and Chinese New Year periods).
Leisure activities available on or near Boracay include scuba diving, snorkeling, windsurfing, kiteboarding, cliff diving, and beach relaxation.
Boracay is the site of a world-class 18-hole par 72 golf course designed by Graham Marsh. In addition, as of 2010[update], Boracay has in excess of 350 beach resorts offering more than 2,000 rooms ranging in quality from five-star to budget accommodations, so tourists are sure to find whatever they are looking for.
In addition, Boracay offers a wide range of restaurants, bars, pubs, and nightclubs.
Boracay is one competitive venue for the Asian Windsurfing Tour, with the week-long Boracay International Funboard Cup competition usually held in January on Bulabog Beach. In 2010, the event dates are January 25 – 31[update]. CNNGo, a division of CNN focused on travel/lifestyle/entertainment, selected the Boracay International Funboard Competition on the weekend of January 22–24 as one of its 52 weekend recommendations for 2010.
The well-known Ati-Atihan Festival takes place each January in Kalibo on nearby Panay island. A much smaller Ati-Atihan festival is celebrated on Boracay, usually in the second or third week of January.
Dragon boat races are held annually on Boracay under the auspices of the Philippine Dragon Boat Federation, with teams coming from around the Philippines and from other Asian nations to compete. The races usually take place sometime in April or May.
The Boracay Open Asian Beach Ultimate Tournament, an ultimate frisbee event, has been held annually since 2003, usually during summer.